In job interviews of the past, potential employers saw only the papers handed to them and the impression that was made when a person entered the interview room combined with what others said about the interviewee beforehand. Now potential employers can and do get an even more accurate sense of personality, skills, and history based on an online presence before a person is invited to an interview.
Social networking websites strive to bring people of similar interests together in a “meeting place” online. I like to say that it is almost as good as attending a convention in person without the costs of travel or vacation time. Of course, meeting in person is ideal, but with the multimedia capabilities of today you can establish new, and even deepen existing relationships with a little online savvy. With social networking online it becomes easier to visualize your personal and/or professional networks. You can also connect people you know with other people you know quite easily using online introductions—a powerful networking strategy.
Social media is powerful and it is here to stay. There is potential for competitive advantage by having a presence online, but you have to manage your online identity in a way that positively serves you. By using social networking technology, you provide proof of your technology and communication skills (or lack thereof) depending upon how carefully you utilize the medium. And, by the way, the absence of an online presence is becoming a detriment to successful networking and job search too.
This has some strong language but the core message is really something. He is talking to web entrepreneurs but I think what he is saying is also applicable people who are working to develop their careers.
Listen to the passion in his voice…he has an important message to share. Find your passion and use it to serve others by developing your personal brand.
