I’m surprised how much forethought blogging actually takes. You have to decide a topic and a voice, which platform to use, what design and plugins to use, whether to have comments or not, and how often to post, to name a few. Plus there is a big learning curve to face. Then you have to find a balance between creating posts and checking stats and such…all potentially very time consuming (and addictive).

Blogging is certainly not for everyone. It is getting pretty popular though. Truthfully, I’m not sure if I am glad to be doing it yet or not. I’m sticking with it because I think it will pay off soon as I get faster at developing content and better at juggling it with my other projects. For me, the only downside has been the time commitment and the pressure to post. I’m not going too crazy about deadlines but I am striving to be consistent. The pluses for me have been that I enjoy learning about the technology and I now have a relevant reason to get my thoughts and ideas down on paper on a regular basis which really helps with my infopreneurial endeavors.

Yesterday, I saw a very good article about the benefits of building a content focused website rather than blogging. It was very convincing. From an infopreneurial standpoint it definitely makes more sense to think in terms of a content driven site rather than a blog mainly due to potentially improved page ranking to more easily connect to the intended target audience. Another reason is the higher level of control the infopreneur can have over their writing/production schedule with a content driven website. The big downside the infopreneurial blogger has to overcome is that the relationship building aspect of blogging is quite strained right from the start when you are so obviously trying to sell something. I mean it has to be done carefully because how many people would subscribe to a constant commercial? Here are a couple of infopreneurial website examples for you. The first is a content driven site, Love-of-Roses.com. This site is less than a year old from what I understand and has an awesome traffic ranking already. Next, here is one in the form of a blog, Seth Godin’s Blog. Seth has figured out the fine line that an infopreneurial blogger must manage to build traffic and sell his products and expertise.

Now, career blogging is a whole different story. I believe it to be a cutting edge career advancement technique. Your blog can become a showcase for your unique knowledge and skills. With small regular posts you can quickly build an impressive portfolio demonstrating more about your personality and quality of work while building your reputation at the same time. Plus, a blog can be an outstanding networking tool. This is just the kind of thing the blogosphere was meant for…sharing information, having a discussion, building relationships. Here is a fine example of a career blog to check out if you like the idea of blogging to advance your career – Publishing Careers by Lori Cates Hand. I love the way she has built the blog around the central theme of an informational interview for those interested in the industry. This instantly sets her up as an expert. It also leads to numerous ideas for topics to write about as she discusses her own career journey and daily activities. She also interviews others in the industry which greatly furthers her professional networking activities and exposure. Brilliant!

I am movin’ and groovin’ on my infopreneurial websites this week. Yes! Got Google AdWord campaign set up. My goal is to get a mailing list built so that I can be ready for a successful launch.

Most of the steps are simple. I usually spend a bit of time intimidated and worrying about messing something up. But once I take action, it is often surprising how easy it is…just one little step at a time…that is key.

With each tiny accomplishment, my confidence and understanding of the technology grows exponentially. It does seem to take a leap of faith at each point though. It also takes a bit of persistence and patience because invariably there are little problems that have to be worked out along the way. With experience, I am learning to refrain from making the problems bigger than they really are and to find a workaround when possible.

Looking over my last post brings me to a good question though. There are some great info products out there with giant price tags from people who are well recognized as leaders in their niche. How do you decide which one purchase if any? In my mind, there are two ways to look at it.

One is to think about concepts that you need to know more about but do not enjoy and do not absorb well. I’m thinking delegate the gathering of that info to someone else! That way you hopefully get the best info quickly that you can easily reference over and over. After all, in the end you may just need to know more about those topics in order to find the right partner to cover that base for you.

The other way to look at it is to buy the occasional info product in an area that you too intend to become an expert on. Some area you know and love to learn more about. You have to be careful with this one though. You don’t want to buy the product of someone who is presenting the basics that you are already well beyond. Find the real masters teaching advanced info (and maybe offering some one-on-one or small group mentoring too) to increase the growth and absorption of your knowledge for fast learning and quicker advancement of your ideas.

This weekend, I was offered the opportunity to attend a webinar for free. The invitation was sent out very last minute but it was an event scheduled from 9am-5pm for Saturday and Sunday with several speakers scheduled on topics like building a successful membership site, SEO, and how to teach webinars.

The event was free for a very good reason. The developers were in the middle of putting together a new product that they were anticipating selling for $1900.00. By having the free webinar it did several things for them.

First, it forced them to get their stuff together by a certain deadline. As most of us know, often without a deadline things just keep getting put on the back burner. So this fixes that problem by making the development of the new product a priority since many people will be signed in and waiting for it.

Secondly, they get the chance to really refine their material with feedback from actual participants. This, of course, will only make a better product in the end. These presenters spent a good deal of time on the last day asking for brutal feedback that they will use to great effect, I’m sure.

Also, they made about 140 people feel pretty special by being in on their presentation for free while at the same time referring attendees other products they are selling now. Pretty slick move really. They created a win-win situation for themselves and others. Thankfully, the mention of the other products they were selling was not obtrusive or rude.

But as I come back to my office on Monday morning I am feeling a little dumbfounded. I am so perplexed about the boldness of asking for a price of nineteen hundred dollars for an info product. Last year, I paid $1000.00 for two info products on vastly different and specific topics. One was worth it, the other not quite. But $1900 for a CD with audio and video on it from a two day webinar? Surely I am missing something and there will be more to the product than that. I suppose we shall see after they launch it.

All that being said, there are times when a product is worth that big price tag, but it needs to be one heck of a product or experience! Or a solid guarantee that you will make more money after learning from them than what you spent in the first place.