I wrote previously about very high priced info products. My biggest question is how does the infopreneur over-deliver at those prices? It seems to me that over-delivering is such an important factor to an infopreneur’s reputation…an infopreneur that wants to sell more than one product anyway. I guess someone could consciously decide to be a one-hit wonder though especially with some of the huge product launches that some people like to talk about.
In fact, over-delivering is important for an infopreneur or careerillionaire really. The infopreneur who over-delivers sells more products and the careerillionaire who does is met with more opportunities.
Over-delivering begins with knowing precisely what you are offering and being able to appropriately communicate that to the potential client. There must also be some understanding of the client’s point-of-view too. All together, no easy task when you think about it and that is why over-delivering can have such a big impact.
A widely held myth about careers is that there is a perfect one out there for everyone. That is not true because there are actually several careers out there that would be a good match for you! Isn’t that exciting news? I believe it is. For one thing, this point of view relieves the burden of continually seeking the perfect match in order to find career happiness. Instead you are free to focus on where you are currently in your journey allowing life and opportunity to unfold in ways more satisfying than you could have planned. I think this is primarily due to the enthusiasm that will shine through you when you give yourself permission to embrace your unique strengths and interests. That enthusiasm then serves as a strong attractor of people and circumstances to propel you on your way.
“When you follow your bliss…doors will open where you would have thought there would not be doors, and where there would not be a door for anyone else.”—Joseph Campbell
I’m surprised how much forethought blogging actually takes. You have to decide a topic and a voice, which platform to use, what design and plugins to use, whether to have comments or not, and how often to post, to name a few. Plus there is a big learning curve to face. Then you have to find a balance between creating posts and checking stats and such…all potentially very time consuming (and addictive).
Blogging is certainly not for everyone. It is getting pretty popular though. Truthfully, I’m not sure if I am glad to be doing it yet or not. I’m sticking with it because I think it will pay off soon as I get faster at developing content and better at juggling it with my other projects. For me, the only downside has been the time commitment and the pressure to post. I’m not going too crazy about deadlines but I am striving to be consistent. The pluses for me have been that I enjoy learning about the technology and I now have a relevant reason to get my thoughts and ideas down on paper on a regular basis which really helps with my infopreneurial endeavors.
Yesterday, I saw a very good article about the benefits of building a content focused website rather than blogging. It was very convincing. From an infopreneurial standpoint it definitely makes more sense to think in terms of a content driven site rather than a blog mainly due to potentially improved page ranking to more easily connect to the intended target audience. Another reason is the higher level of control the infopreneur can have over their writing/production schedule with a content driven website. The big downside the infopreneurial blogger has to overcome is that the relationship building aspect of blogging is quite strained right from the start when you are so obviously trying to sell something. I mean it has to be done carefully because how many people would subscribe to a constant commercial? Here are a couple of infopreneurial website examples for you. The first is a content driven site, Love-of-Roses.com. This site is less than a year old from what I understand and has an awesome traffic ranking already. Next, here is one in the form of a blog, Seth Godin’s Blog. Seth has figured out the fine line that an infopreneurial blogger must manage to build traffic and sell his products and expertise.
Now, career blogging is a whole different story. I believe it to be a cutting edge career advancement technique. Your blog can become a showcase for your unique knowledge and skills. With small regular posts you can quickly build an impressive portfolio demonstrating more about your personality and quality of work while building your reputation at the same time. Plus, a blog can be an outstanding networking tool. This is just the kind of thing the blogosphere was meant for…sharing information, having a discussion, building relationships. Here is a fine example of a career blog to check out if you like the idea of blogging to advance your career – Publishing Careers by Lori Cates Hand. I love the way she has built the blog around the central theme of an informational interview for those interested in the industry. This instantly sets her up as an expert. It also leads to numerous ideas for topics to write about as she discusses her own career journey and daily activities. She also interviews others in the industry which greatly furthers her professional networking activities and exposure. Brilliant!
Essentially a personal mission statement is about your big picture purpose in life. In 50 words or less, mission statements are concise guiding principles that you can refer to again and again to remind you of why you are doing what you are doing.
The mission statement touches on the idea of life’s purpose and why we are here. Most of us at one time or another have wondered along this train of thought, right? We feel we must be here for a reason, a higher purpose if you will.
Wouldn’t it be great if we could bring money to our family and be working on our purpose in life at the same time? You have probably seen people or known people who have found their mission in life. They are passionate about and proud of the work they do and seem to exude a special type of energy or joy.
Mission statements will evolve as you go through the stages of your life. In fact, it is interesting to save old mission statements as a record of how you have changed over the years. Maybe your mission statement will be essentially the same and only become better defined and distinguished. Or, maybe your mission statement will change dramatically. Either way is perfectly fine.
Millionaire Blueprints is one of my favorite reads. There are great stories in here to inspire entrepreneurs and people in traditional careers since the featured bios demonstrate a lot of creative thinking and persistence. You can also feel the passion of people in all kinds of businesses and careers which is very inspirational.
I think reading good stuff like this makes an abundance mindset more likely by helping to keep us more aware of opportunities all around us as well as our own potential based on our unique combination of personal strengths.
I’m not much for poems but here is one that I love called Desiderata.
Notice the lines relevant to self and career development…good stuff.
“If you compare yourself with others, you may become vain and bitter; for always there will be greater and lesser persons than yourself.
Enjoy your achievements as well as your plans. Keep interested in your own career, however humble; it is a real possession in the changing fortunes of time.”
The most effective networking is a lifestyle not a solution for job search woes. These days it is simple to keep in touch with folks. Just an e-mail every so often or lunching together occasionally with your most relevant contacts will keep you fresh in their minds should something come up. Don’t forget that simply sending a relevant article with a quick note saying, “Thought you might want to see this,” can do wonders.
When you are in job search mode it is not necessarily your best friend or close family member that will get you the best connections. Even the most casual conversation with someone you hardly know is likely to get you access to the unadvertised job openings.
Knowing what you want helps other people help you. A focused job target also enables you to better prepare your marketing materials such as cover letters and resumes.
To take your networking to the next level, realize the reciprocal nature of successful networking. You may not directly help the person who helped you immediately but you will give your best shot when and if the time comes. What happens is that you begin to develop a help others where possible type of attitude and, like magic, you will find it easier to get help when you need it.
As soon as I read this post by Seth Godin, I thought about Norm Peterson’s line (title of post above) from the old TV show, Cheers…with just a slight adjustment, of course. Seems a lot of folks are feeling the same way about resumes. It really does stink to get a pile of resumes in that do nothing but list job responsibilities, and I know that usually people hate writing them as much as others hate to read the average resume. Seth has a good point though because extraordinary people are moving more towards a portfolio rather than just a resume. Yes it is true, they very well might have a blog, an electronic or hard copy portfolio, an outstanding reputation, or a network of people that propels them forward…or all the above.
I personally love to see people get a job without a resume because that means they are using job hunt and career management strategies that have a higher chance of success rather than just sending a blind resume to some giant job board somewhere. It is much more likely that the offer they get is for a wonderful job that they will be well suited for too.
Even so resumes are still relevant and usually necessary even if only asked to submit one “for the file” after being hired. And, frankly, writing a resume right can be an excellent exercise in formulating the marketing message for your personal brand.
Here are a few “beyond the basics” guidelines to make your resume writing exercise more fruitful from a personal marketing message development standpoint and to help you end up with a resume that stands above the crowd.
Customize a resume for each position you apply for after learning what you can about the company and position. The best way to manage this is to create a master resume file. Include in it every bullet point you develop and don’t worry about the length of the document. When you need to customize a new resume, open your master resume file and do a “save as” to rename the file appropriate to who the new resume is for or what the position title is (i.e. 2008-02-06 Acme Sales Rep). Then update the objective and delete bullets points that are not relevant to the position being sure to save the new file as you go tweaking along.
When writing bullet points, don’t tell me what you did on the job; instead tell me how you made things better while you were there. What where you especially known for? How did you help save the company time or money? How did you help the company make money? How did you increase client satisfaction or help to find new clients? How did you contribute to tracking the details or insuring follow through of processes?
Always write in terms of results on a resume. Give me the bullet point listing your accomplished results then be prepared to give me the full power story once you have intrigued me into inviting you to an interview.
